The global anti-counterfeit packaging market is slated to top US$ 137.4 Bn in 2022. With a favourable demand outlook, sales are projected to increase at a robust 11.9% CAGR , pushing the market size to US$ 422.8 Bn by 2032.
To maintain the integrity of the original manufactured product throughout the supply chain, brand owners are adopting anti-counterfeiting packaging solutions. Anti-counterfeit packaging can be applied directly to the product, its container, packaging, or labelling.
It assures that the packaging code applied by the original manufacturer is unchanged and the product is un-tampered. With advancements in technology, manufacturers are integrating innovative solutions with their conventional packaging formats such as product authentication as well as track & trace elements.
Applications of anti-counterfeit packaging technology have become imperative in healthcare, personal care & cosmetics, and food & beverage sectors due to increasing sales of these products via online channels.
Manufacturers need to ensure their authentic products are differentiated from the counterfeit products and therefore, the customers get the desired quality. Furthermore, manufacturers are getting more concerned about integrating security features into the product and packaging.
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Rising investments in the development of sophisticated and effective counterfeit protection solutions are bolstering the anti-counterfeit packaging market.
Counterfeit products are a threat to all businesses across the globe, which creates high economic loss and poses a potential threat to consumers. Pharmaceuticals and cosmetic products remain the most targeted end-use industries by counterfeiters. Counterfeit cosmetic products can cause some serious skin ailments, infections, and allergies.
Multiple stories of such alarming experiences have surfaced on the internet. These fake products have even tested positive for carcinogens such as lead, mercury, arsenic, etc. Manufacturers and brand owners are incorporating anti-counterfeit features into their products to differentiate them from fake ones.
This includes both overt and covert features, which cannot be copied easily. Moreover, packaging manufacturers are also innovating packaging formats and using technologies such as RFID labels, security seals, barcodes, and holograms to prevent counterfeiting.
“Increasing adoption of connective technology-based RFID tags in anti-counterfeit packaging, along with stringent trade regulations regarding material handling and product authentication will create opportunities for growth in the market,” says an FMI analyst.
By region, East Asia and South Asia are estimated to hold over 53% of the total anti-counterfeit packaging market share in the year 2032.
Are also some of the key players in the anti-counterfeit packaging market. The Tier 3 players in the market hold 65-75% of the total market share.
Anti-counterfeit Packaging Market by Category
By Packaging Format:
By End Use:
Anti-counterfeit Packaging Market Report
Future Market Insights, in its new report, offers an unbiased analysis of the global anti-counterfeit packaging market, analyzing historical demand from 2015-2021 and forecast statistics for 2022-2032. The study reveals growth projections on the anti-counterfeit packaging market based on packaging format (bottles & jars, vials & ampoules, blisters, trays, pouches & sachets and others (tubes, syringes, etc.)), technology (RFID, security inks & coatings, security seals, holograms, mass encryption, barcode and mass serialization), end use (food and beverage, healthcare, automotive, personal care & cosmetics, electrical & electronics and other industrial), across seven regions.
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Table of Content
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.2. Technology Innovation / Development Trends
4. Key Success Factors
4.1. Technology Adoption / Usage Analysis
4.2. Technology USPs / Features
4.3. Strategic Promotional Strategies
5. Global Anti-counterfeit Packaging Market Demand Analysis 2015–2021 and Forecast, 2022–2032
5.1. Historical Market Volume (Mn Units) Analysis, 2015–2021
5.2. Current and Future Market Volume (Mn Units) Projections, 2022–2032
5.3. Y-o-Y Growth Trend Analysis
6. Global Anti-counterfeit Packaging Market – Pricing Analysis
6.1. Regional Pricing Analysis By Packaging Format
6.2. Global Average Pricing Analysis Benchmark
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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