Metallized Paper Sales to Increase Manifold, as Manufacturers Resonate Sustainability Trends: FMI

Press Release from Future Market Insights

The  metallized paper market  is estimated at  US$ ~4.1 Bn  in 2022 and is projected to reach  US$ ~5.7 Bn  by 2029, at a CAGR of  4.8%  from 2022 to 2029. The metallized paper market constitutes around  1-2%  of the global paper packaging market worth  US$ ~353 Bn in 2021.

Future Market Insights delivers vital insights on the metallized paper market, in its published report titled,  Metallized Paper Market: Global Industry Analysis 2014-2021 and Opportunity Assessment 2022-2029'.  In terms of revenue, the global metallized paper market is projected to expand at a  CAGR of ~4%  during the period of assessment, owing to numerous factors of which FMI offers thorough insights and forecasts. The global metallized paper market is expected to expand  1.5x  in terms of market volume by the end of 2029.

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Category-wise Insights

How Labels as an Application, Leads the Global Metallized Paper Market Growth?

Metallized paper is predominantly used in the manufacturing of a variety of labels such as pressure-sensitive labels, in-mould labels, general labels and others. The metallized paper offers excellent printability with smooth & glossy finishing, thus frequently demanded among the labels manufacturers. Back on the mentioned factors, the labels segment is estimated to expand by  1.5x  times the current market value by the end of 2029.

How Food & Beverage End Use Industry Segments Are Generating Massive Demand for Metallized Paper?

Food and beverage segments have been the major sales and demand creators for metallized paper all across the globe. The metallized paper is used in food and beverage industries through several applications such as food, wraps and overwraps, packaging labels, decorating papers and others. Being the leading sales and demand generator for metallized papers, the food and beverage segments are collectively projected to offer total incremental opportunity of  US$ 902 Mn  by the end of 2029.

Opportunities Abound in Asia Pacific

Geographically, Asia holds nearly two-fifth of the world’s metallized paper market and is expected to uphold the market growth, especially in East Asia. China and India are the major markets for metallized paper, and are expected to gain y-o-y growth in upcoming years. The demand for labelling followed by wraps/overwraps are expected to grow at a higher rate in the South Asia, thereby fuelling the market growth. However, adoption of metallized paper in food and beverages industry is anticipated to grow at a sluggish pace with lack of innovation in the sector.

  • Metallized paper market in South Asian countries such as Indonesia and Malaysia are expected to grow at a higher rate in comparison with the other regions. Spain is anticipated to witness a higher growth in the metallized paper market, while Germany is anticipated to face an adverse growth due to a misbalance of metallized paper trade in the country.
  • Oceania and MEA regions will together constitute one-tenth of the global market of metallized paper. Oceania is a developed market for metallized paper, and the growth is anticipated to remain steady in the upcoming years. East Africa has been witnessing persistent growth of more than 6% in its GDP from past 3 years consecutively, similarly the growth of metallized paper market in the region is expected to grow by ~6% of CAGR during the period of 2022-2029.
  • Metallized paper market in North America is expected to show sluggish growth over the period of assessment, while the Latin American market is likely to witness consistent growth in upcoming years. The demand for food & personal care is expected to grow at its maximum in the year of 2024-2025, followed by labels and wraps. Northern Africa is expected to show the maximum CAGR among all the countries of MEA regions.

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Competitive Landscape

Leading as well as small scale manufacturers operating in the global metallized paper market are focusing and understanding the current need of brand owners and manufacture metallized papers accordingly. Moreover, these players are adopting marketing strategies such as mergers and acquisitions to maximize their business reach and enhance their market position.

For instance,

  • In December 2021, BillerudKorsnas a leading manufacturer of paper and fiber-based packaging solutions has entered into the acquisition agreement of Verso Corporation. Verso Corporation is a manufacturer of coated and metallized paper. This helps BillerudKorsnas to propel its growth in the North American region.
  • In January 2020, AR Metallizing, a global leader in metallized packaging and labelling solutions has announced the successful completion of the acquisition of Eurofoil - Paper Coating GmbH. Eurofoil is a manufacturer of laminated and metallized inner liners and metallized coated paper.

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